Coinbase tasked Bokeh Agency with creating some assets to run during the lead-up to their big Nasdaq Direct Listing. The work I was part of included OOH digital display ads (Nasdaq Tower Screen + New York Times Square takeover). The goal of this content was to reintroduce Coinbase and crypto to the masses, as well as showcase their shiny new brand identity to the world.
Following the launch of the Direct Listing campaign, the Coinbase app broke single-day records with 2.7M downloads and upwards of 800% increase year-over-year in daily active users.
CEO: David BatesECD: Doug Smith
Art direction: Sergio Jara
Motion Graphics: Tomasz Wysocki
Producers: Anna Bouma + Greg Speck