![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/e7d3a0b8-2be9-4c9e-9772-9e3d5c73a686_rw_1920.gif?h=6e64fba5abe7dba73240235257f45cc2)
Inspired by colombian triathletes, we created the first song based on their experience,
sweat and training that requires a competition like Ironman 70.3
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/17d43b73-e2ce-407e-9de4-2aef9ad16bb4_rw_600.gif?h=cfd76c74120e102fceec5c70d7ae9001)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/b911359a-0ca3-4dec-9dce-10d105d35577_rw_600.gif?h=0dc44b13a0306affe4da245760f698ab)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/f6981f90-c89e-4c00-8771-42cb01ec60b4_rw_600.gif?h=9174c03ab5f65525d85e2deaed2b9695)
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![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/fcde7f99-baf0-47d1-9650-bb0c00f4b0ac_rw_1920.png?h=a14c56a558b1d048bb4930bd0a898be9)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/c9284d52-c932-4d2b-b4e2-4a14b933a02c_rw_1920.png?h=9589fd3a8058e5fa6a969953055fd14a)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/dd89dc2f-d8cd-4a80-8d35-4f95fe590bc6_rw_1920.png?h=408e76cc23bdd7bb90da9fd3687a9c09)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/6d6cff0e-4a51-48d2-89fd-81907a1443eb_rw_1920.png?h=4089aac38bce3c34729c714f8cc8efb2)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/fd92c9bb-5664-469a-92ea-08b50c673795_rw_1920.png?h=f17ec60ad6d3f89f02d160084b20dcfb)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/713f150c-0a93-4bef-9639-eba992e1cdf2_rw_1920.png?h=4e80a725086f880472dde1796f02890c)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/a89a3a26-dfda-43b0-b683-1cedb631821e_rw_1920.png?h=5ebd1acb3a1a529933471e3d5d0c4ddf)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/2ec6483c-bca3-4cc2-8fe3-53a996390660_rw_1200.png?h=dadd13b5bb842fb30a3a368d855f4fb1)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/c365a194-ef1c-4da3-89f6-e378939f5676_rw_1200.png?h=739797d38ecb0d26ee0a5fca9de96524)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/53740a02-6cc5-4863-ade5-a96d3c954c4b_rw_1920.png?h=43ca1ddb604022db7667e06d2895541a)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/c412456e-5430-4923-bb3d-d2e5a2f1b18b_rw_1920.png?h=658b30036406783f3884c9d6d964c2df)
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/605a4839-d156-4817-b5e1-db97d415ad0d_rw_600.gif?h=dd789086bd730f3fbc86f6f77cac84f3)
Agency: Sancho BBDO
TW Creative Director: Daniel Álvarez
TW Account Director: Javier Jiménez
Creative Directors: Julián Lozano - Salomón Nassiff
Art Director: Sergio Jara
Copywriter: Javier Suárez
TW Creative Director: Daniel Álvarez
TW Account Director: Javier Jiménez
Creative Directors: Julián Lozano - Salomón Nassiff
Art Director: Sergio Jara
Copywriter: Javier Suárez
Content Producer: Miguel Angel Orjuela
Content Director: Daniela Osorio
Account Director: Rodrigo Salazar Riveros
Account Executive: Daniela Herrera
Produced by: Imaginaria Films
Director: Jaime D. González
Post: Plot Studio
Music: Juan Carlos Torres Alonso [OKRAA]
Content Director: Daniela Osorio
Account Director: Rodrigo Salazar Riveros
Account Executive: Daniela Herrera
Produced by: Imaginaria Films
Director: Jaime D. González
Post: Plot Studio
Music: Juan Carlos Torres Alonso [OKRAA]