🌈 We've turned the concept of 'Slide into a new experience' into a vibrant, playful, and safe world for the open and curious on our Durex global campaign!
Our campaign is an invite to embark on a journey of sexual exploration, with multiple "slides" mimicking the textures of Durex sex toys and lube splashes that are jelly-like, fluid, and non-sticky. 🛝
Our campaign is an invite to embark on a journey of sexual exploration, with multiple "slides" mimicking the textures of Durex sex toys and lube splashes that are jelly-like, fluid, and non-sticky. 🛝
🎥 Our master 30’’ film showcases three lube occasions (solo, anal, and oral) through the eyes of open and curious talent, sliding into the vibrant world of Durex galaxy. With clear transitions, our message "Helps sex feel better" shines in all our cutdowns (20’, 15’, 10’, and 6’ for social). Exclusive scenes in our social cutdowns feature the new Durex toys, bringing in elements like the bunny vibrator, anal butt plugs, and penis sleeves.
Our 3 key visuals capture the essence of each occasion, spreading across OOH, prints, and social posts. The message is clear: Keep exploring your own paths (or slides) with curiosity and Durex lubes! 🚀 💦
SOLO Occasion 🎟💃👀
ANAL Occasion 🍩🍌
ORAL Occasion 👄🍆🎆
TOYS 6' CUTDOWNS
OOH 🚀 💦
SOCIAL 👅💦
BTS
Client: Reckitt / Durex
Agency: MRM / McCann Worldgroup
CCO: Harsh Kapadia
ECD: Jesse Potack, Sascha Piltz
CD: Anuj Shah, Denesh Agnihotri
Sr D&AD: Vic Parizzotto, Sergio Jara
Production House: Pullover Films
Director: Charley Stadler
Photographer: Phil Pham
Photographer: Phil Pham
TH🛝NK YOU