While everyone was talking about Soccer during the World Cup, the largest Colombian’s Lotto demonstrated that there is something more exciting… being a Billionaire.​​​​​​​

We measure the excitement of two Colombians, one who watched the World Cup like everyone else and one who did not. We convinced him not to, so instead, he could travel to Russia to fulfill his dream and live like a billionaire.​​​​​​​
At the end, our theory was far to been a scientific finding but it became the most successful digital campaign in the country during the World Cup.​​​​​​​
Shortlist @ El Dorado Festival 2014 (social business)
Shortlist @ El Ojo de Iberoamérica 2014 (digital content)
Shorlist @ Effie Awards Colombia 2015 (financial services)​​​​​​​
Agency: Sancho BBDO
VP Creative Directors: Hugo Corredor - Giovanni Martínez
Creative Directors: Alejandro Gómez - Daniel Álvarez
Art Directors: Julián Lozano - Cristian González - Oscar Rodriguez
Copywriters: Alejandro Gómez - Daniel Álvarez
Content Creator: Sergio Jara
Production: Lamuvi Films
Director: Oscar Gil
Account Director: Juanita Rodriguez
Account Manager: Juliana Ramirez
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