While everyone was talking about Soccer during the World Cup, the largest Colombian’s Lotto demonstrated that is somethingMore Exciting… being a Billionaire.


We measure the excitement of two colombians, one that watch the Worldcup like everyone else, and one that did not. Because we convince him not to so he could instead travel to Russia to fulfill his dream and live like a billionaire.


At the end our theory was far to been a scientific finding but it became
the most successful digital campaign in the country during the World Cup.


Shortlist @ El Dorado Festival 2014 (social business)
Shortlist @ El Ojo de Iberoamérica 2014 (digital content)
Shorlist @ Effie Awards Colombia 2015 (financial services)



Agency: Sancho BBDO
VP Creative Directors: Hugo Corredor - Giovanni Martínez
Creative Directors: Alejandro Gómez - Daniel Álvarez

Copywriters: Alejandro Gómez - Daniel Álvarez
Art Directors: Julián Lozano
Cristian González - Oscar Rodriguez
Community Manager: Sergio Jara
Production: Lamuvi Films - Director: Oscar Gil
Account Director: Juanita Rodriguez
Account Manager: Juliana Ramirez



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