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CHALLENGE: Testicular cancer is the most common cancer among young men. Yet 62% of those who are most at risk don’t know how to check themselves.
IDEA: To get guys in the habit of regularly checking their balls, each time they check on their Non-Fungible Testicles, it unlocks a surprise bonus trait—like a mohawk, sunglasses, a skateboard, etc.—with 8,000 unique combinations. Each NFT was created by iconic streetwear designer, MISHKA NYC, and proceeds help support Movember’s work in men’s health and testicular cancer research.
IDEA: To get guys in the habit of regularly checking their balls, each time they check on their Non-Fungible Testicles, it unlocks a surprise bonus trait—like a mohawk, sunglasses, a skateboard, etc.—with 8,000 unique combinations. Each NFT was created by iconic streetwear designer, MISHKA NYC, and proceeds help support Movember’s work in men’s health and testicular cancer research.
CASE STUDY:
HOW IT WORKS: Keep up the monthly routine and keep getting rewarded. But take your eye off the ball, and your Non-Fungible Testicles lose their rare and valuable traits.
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/c257180c-d33b-48c3-ae70-0cc85cc45bad_rw_1920.png?h=a3edda4f28828892235ed148953ad50a)
SOCIAL: From posts to polls, carousels and stories, our balls were seen daily on multiple media channels, bringing information on health and the NFT game, of course!
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DISCORD: A space dedicated to our ballsy community where people can get early access to our game news, fun emoji packs, and more. Join!
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/29992aad-10bb-4241-b8fe-775d1d7319d8_rw_1920.png?h=b365d97075f20ac2f49c4be36c03309b)
SCORES: All players get monthly reminders of their NFT balls via email and other channels. It's important for them to do regular check-ups to keep their traits and be healthy in real life.
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/fae8f778-05be-4036-9e2b-6e56a08943b5_rw_1920.png?h=5a275403edc3bab6b0952acf08df8065)
NON-FUNGIBLE TESTICLES
Client: MOVEMBER
Director of Global Innovations: DAN COOPER Global Innovation Manager: TOM D'SOUZA Innovation Coordinator: TOMASZ POZNIAK PR Manager: BRIONY FITZGERALD
Art by MISHKA NYC
President: GREG RIVERA Illustrator: MIKE JONES
Agency: MRM NEW YORK
Global Chief Creative Officer: RONALD NG Chief Creative Officer: HARSH KAPADIA Executive Creative Director: JESSE POTACK Group Creative Director: SASCHA PILTZ Head of Design: RONNIE TING Cultural Anthropologist: JEFF CARVAHLO Senior UX Designer: COURTNEY POZZI Senior Designers: KESLEY BASSINI + SERGIO JARA Senior Art Director: VIC PARIZZOTTO Senior Copywriter: COLLEN BRACH Copywriter: YASHASHREE SAMANT Associate Director Technology: DAVID MAIETTA Senior Developer: VICTOR TAFRO VP Director of Art Production: RACHEL MAX Senior Digital Producer: CYNTHIA LIN Senior Producer: SAM MILGRIM Associate Director of Strategy: BEN DAYTON Group Account Director: TINA BRAUN Management Supervisor: ANDREW BRYSON Chief Financial Officer: NOLAN GRUMLEY
Edit House: VERSUS
Creative Director: JUSTIN BARNES Executive Producer: ROB MEYERS Producer: STEVEN LAMBIASE Animators: DOUG ESCAMILHA + TIM MCKEE
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/0c8a9077-599a-4416-a0b0-9a17557e994f_rw_600.png?h=3d9caa52aad401822be28e1aa100b963)
CANNES LIONS 2022:
Silver Lion Health & Wellness + 3 Shortlists
![](https://cdn.myportfolio.com/6341209f-d7f2-491e-ad78-6754d53cd82c/21a1fb87-986d-4eba-9bc3-f0fa1a052572_rw_600.gif?h=9f95c8ccc193f63382eb45c9f3a4fa4c)