Shaq x Between The Scenes
Instead of presenting a tightly scripted TVC, we intentionally pulled back the curtain. The spot is built from the takes that usually get left on the cutting room floor: resets, restarts, side comments, half-finished thoughts.
The humor comes from what’s implied rather than stated, allowing Shaquille O’Neal to speak about OSA without overpromising. The “unedited” format feels less like an endorsement and more like a real view into his relationship with Zepbound.
:75 TVC Hero Film
Standalone Still Photography captured on set
Interactive Units
PR
Behind the Scenes of “Between the Scenes”
Client: Lilly
Agency: FCBHNY / Olixir New York
Production: Jersey Legends
Directed by We The Grimshaws
(Craig Brownrigg and Brenna Horrocks)
Kathleen Nanda — Chief Creative Officer
Kerry Ciociola — EVP, Group Creative Director
Kerry Ciociola — EVP, Group Creative Director
Michelle Gilbert — EVP, Group Creative Director
Julian Gallo — SVP, Creative Director - Art
Zach Crantz — SVP, Creative Director - Copy
Sergio Jara — VP, Associate Creative Director - Art
Noa Levhar — Associate Copy Director - Copy
Julian Gallo — SVP, Creative Director - Art
Zach Crantz — SVP, Creative Director - Copy
Sergio Jara — VP, Associate Creative Director - Art
Noa Levhar — Associate Copy Director - Copy
Luis Aponte — Senior Art Director
Dana Greengross — VP, Group Director of Production
Mary Ann Guglietta — VP, Executive Producer
Dana Greengross — VP, Group Director of Production
Mary Ann Guglietta — VP, Executive Producer
Matt Hines — VP, Executive Producer
James Macari — Photographer
Eric Carlson (Hooligan) — Editor
Chris Ryan (Nice Shoes) — Colorist