There is a general rule veterinarians always tell to first time puppy owners in Colombia: “You can´t take them out to do their needs in the park for the first 90 days, because they might get a virus”. That means that during this time your house is now their personal bathroom and in Colombia we use newspaper sheets as a solution.

We created an eco-friendly 90 day calendar made of newspaper. 90 unique designs made with silk screen. Each sheet of newspaper has a useful tip to help inexperienced dog owners to take better care of their dog and can be used as the dog's bathroom.
Agency: Sancho BBDO
Client: Dogourmet
VP Creative Directors: Hugo Corredor + Giovanni Martínez
Group Creative Director: Daniel Álvarez
Creative Directors: Julián Lozano + Salomón Nassiff
Copywriter: Javier Suárez
Art Director: Sergio Jara
Illustrators:  Sergio Jara, Julián Lozano, Juan Pardo, Carolina Montes, Andrés Roman, Fredy Gómez, Diego López, Marcela Mera, Yenssy González, Tatiana Rico, Daniela Padilla, Andrés Guarnizo, Oscar Rodríguez, Ricardo Espitia
Silkscreen: Uno Estudio, Daniel Sánchez + Mauricio Muñoz
Production: Demente
Director: Adrian Suárez
Executive Producer: Diego Soto
Dp: José Chica
Motion Graphics: Miguel Pérez
Veterinarian: Nancy Alarcón
Dogs: Cafú, Nube, Batman, Martina, Africa
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