Built for the Holidays - 2023
For the United States Postal Service's 2023 holiday campaign, we created a 3D miniature world entirely constructed from boxes, envelopes, and shipping supplies. As part of the MRM/McCann Worldgroup creative team, Sergio oversaw the D&AD of the Rich Media Banners segment of the campaign. This portion was produced in CGI by Hornet Studio and distributed widely across the internet through various media vendors, including Vox, MiQ, IronSource, and many others.
For the United States Postal Service's 2023 holiday campaign, we created a 3D miniature world entirely constructed from boxes, envelopes, and shipping supplies. As part of the MRM/McCann Worldgroup creative team, Sergio oversaw the D&AD of the Rich Media Banners segment of the campaign. This portion was produced in CGI by Hornet Studio and distributed widely across the internet through various media vendors, including Vox, MiQ, IronSource, and many others.
Holiday Ready - 2022
Every holiday campaign demands an extensive range of media, all centered around a core concept with IAT shared imagery. In 2022, MRM/McCann Worldgroup embarked on an ambitious venture to craft the entire campaign from the ground up, drawing from a pool of 110 stock images, assets from three previous USPS holiday photoshoots, and an extensive collection of photo manipulations.
The results were magical, highlighting USPS's unique standing as the sole delivery carrier servicing every address in the nation. Sergio oversaw the D&AD of a wide array of products and services available to consumers across digital, social, and print platforms.
As we honed our visual materials, we concurrently crafted rich media and display ads in
various formats, including rich media ads that were location-aware:
And, a diverse assortment of display ads highlighting USPS holiday products:
Simultaneously, we meticulously designed layouts for the physical DM mail pieces, as the USPS Holiday mailer reached nearly every address in America. Following design approval, we engaged in multiple rounds of color proofs, conducted press-checks, and ensured the final output was flawless. After all, no one wishes for a typo to be seen by 121,243,523 people.
Thank You, Happy Holidays!!
🎄🚐🔔☃️📬🎁🌰🦌
